Digital Marketing Manager

Location: Bristol

Salary: £45,000 + Benefits

The Opportunity

An established and rapidly expanding international business is seeking a commercially minded Digital Commerce Marketing Manager to take ownership of its online customer proposition and support the continued growth of its portfolio of brands.

Working closely with senior marketing leadership, you will be responsible for managing the day-to-day performance of the group's digital commerce activity, combining commercial insight, campaign management, customer communications and data analysis to maximise online revenue and engagement.

The position would suit a proactive marketing professional who enjoys working across multiple brands and channels and is keen to take ownership of projects within a fast-paced and developing environment.

Key Areas of Responsibility

Develop and deliver digital acquisition and promotional initiatives designed to improve online revenue, profitability and customer engagement.
Take ownership of the commercial performance and ongoing development of multiple direct-to-consumer websites.
Review trading information, customer behaviour and website metrics to identify opportunities for growth.
Plan and coordinate digital activity alongside wider commercial and sales initiatives.
Manage the production and delivery of marketing content across relevant digital and customer-facing channels.
Evaluate campaign results and provide clear performance reporting against agreed objectives.
Work with external creative, digital and marketing partners, ensuring activity is delivered efficiently, on time and in line with business objectives.
Maintain and develop customer databases and targeted communication lists.
Produce regular management reports covering digital performance, campaign activity, website traffic and commercial results.
Lead the delivery of customer-facing communications, including email marketing, promotional campaigns and supporting marketing materials.
Work collaboratively with sales teams to develop targeted promotions, offers and dedicated landing pages designed to improve conversion and customer experience.
Ensure customer data is accurately maintained and managed in accordance with applicable GDPR requirements.
Analyse consumer sales performance and market trends to support future commercial and marketing planning.
Monitor digital expenditure and campaign effectiveness, using performance data and emerging trends to identify opportunities for optimisation.
Use customer and website insight to develop innovative approaches to acquisition, retention and online growth.

What We're Looking For

Proven experience in a digital marketing, e-commerce or online trading environment.
Strong commercial understanding of consumer-focused e-commerce.
Demonstrable experience working with sales and performance data to identify trends and opportunities.
Practical experience using Google Analytics or comparable digital analytics platforms.
A strong understanding of digital customer journeys, online conversion and campaign performance.
Excellent analytical and problem-solving abilities.
Strong project coordination and organisational skills, with the ability to manage multiple priorities simultaneously.
A creative and commercially aware approach to developing marketing activity.
Ideally, a recognised qualification in Marketing, Digital Marketing or a related discipline.
Excellent attention to detail and the ability to work effectively to demanding deadlines.
A confident, energetic and solutions-focused approach, with the initiative to take ownership and drive activity forward.

Why Consider This Opportunity?

This is an excellent opportunity to join a growing international organisation where digital commerce is an important part of its continued expansion. You will have the opportunity to work across multiple brands and markets, influence online growth initiatives and develop your career within a business that offers genuine scope for progression.

Ascent Resourcing Limited

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