Description

Salary: £35,000 - £40,000 plus £3,954 London Weighting Allowance per annum Contract: Permanent, full time
Location: Horseferry Road, London (hybrid working with a minimum of two days per week in the office)
Closing date: 21 July 2026
Interview dates: 30 & 31 July 2026 Are you an experienced marketer who can turn organisational priorities into compelling campaigns that engage, inspire and deliver measurable results? We're looking for a Marketing Manager to join our Marketing and Communications team. This is an exciting opportunity to lead the development and delivery of marketing campaigns that raise awareness of Blue Cross services and support public affairs objectives and wider organisational priorities Working closely with colleagues across the charity and external agency partners, you'll create audience-focused marketing activity that increases awareness, engagement and support for Blue Cross, helping us reach more people and pets when they need us most.

More about the role

As Marketing Manager, you will be responsible for planning, delivering and evaluating integrated marketing campaigns across a range of channels. You'll work closely with Service and Public Affairs teams to understand objectives, identify target audiences and develop effective activity that delivers against agreed goals. You will manage relationships and work with external agencies, oversee campaign development and delivery, monitor performance and use insight to continuously improve results. Working collaboratively across the Marketing and Communications team, you'll ensure campaigns are aligned to our brand, audience needs and organisational priorities. This role is based at our Horseferry Road office in London with hybrid working arrangements in place. What you will be doing

Developing and delivering integrated paid marketing campaigns that support organisational objectives
Working with internal stakeholders to understand priorities and translate them into effective marketing plans
Work with media, creative and other external agencies
Developing campaign briefs and overseeing the creation of marketing assets
Identifying and engaging target audiences through effective channel planning
Monitoring and optimising campaign performance to maximise impact and return on investment
Evaluating campaign outcomes and sharing insights and recommendations
Ensuring all activity aligns with Blue Cross brand guidelines
Building strong relationships across the organisation and acting as a trusted marketing advisor
Keeping up to date with marketing trends and best practice to improve campaign effectiveness

About you

You will be an experienced marketing professional with a strong track record of delivering successful multi-channel campaigns. You will be confident managing projects from concept to evaluation and comfortable working with a wide range of stakeholders and agency partners. You'll be a strong communicator who can influence, collaborate and build relationships across different teams. Organised and adaptable, you'll be able to manage competing priorities while maintaining a focus on delivering high-quality outcomes.You will bring creativity, commercial awareness and analytical thinking, using insight and data to inform decisions and drive continuous improvement. Essential qualifications, skills, and experience

Proven experience delivering multi-channel marketing campaigns, including digital and paid channels
Experience developing and implementing marketing plans that achieve agreed objectives
Experience working effectively with internal stakeholders and external agencies
Strong understanding of brand management and brand consistency
Ability to use campaign data and insight to evaluate performance and inform future activity
Excellent project management and organisational skills
Strong communication, influencing and presentation skills
Ability to manage multiple priorities and deliver results to deadlines
The ability to demonstrate, understand and apply our Blue Cross values

Desirable qualifications, skills, and experience

Professional marketing qualification (CIM or equivalent)
Experience of audience segmentation and campaign optimisation
Experience working within the charity or not-for-profit sector
Experience supporting public affairs, campaigning or advocacy communications
Experience managing marketing budgets
Experience using marketing automation, CRM or audience insight tools

Selection processInterviews will take place in person at our Horseferry Road office in London on 30 and 31 July 2026. The selection process will include competency-based interview questions and a presentation task. Further details will be provided to shortlisted candidates. How to apply To apply for this role, please submit your application through our careers site and answer the application questions, demonstrating how you meet the essential criteria. We reserve the right to close this vacancy early should we receive a high volume of applications.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today. In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are. Our generous benefits package includes:

Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
Programmes for physical and mental wellbeing support
Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
Health cash plan
Unlimited access to an employee assistance programme
Pension scheme with enhanced employer contribution
Professional fees paid with Continuing Professional Development and personal development support.
Life assurance
20% discount on Pet Plan pet insurance
Enhanced family friendly policies
Recognition scheme
Annual volunteer days
Charity worker discounts across a variety of retailers

To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.

Blue Cross

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Marketing Manager