Description

The Director of Marketing & Events will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.

The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.

This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings.

Duties & Responsibilities:

Develop and execute marketing plans to support existing branches and new locations
Research market trends and competitors to identify growth opportunities
Ensure consistent branding and messaging across all locations while allowing for regional needs
Drive lead generation for rentals, equipment sales, and service across all divisions
Manage company social media channels, including LinkedIn, Instagram, and Facebook
Oversee website content, SEO, digital advertising, and performance tracking
Guide the creation of marketing materials such as brochures, videos, and sales tools
Use internal systems to track customer engagement and marketing results
Plan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locations
Support branch leaders and sales team with local marketing efforts
Assist HR and recruiting by promoting CraneWorks as a great place to work
Other duties as assigned

Requirements

Qualifications & Skills:

8+ years of marketing experience, preferably in a multi-location or industrial business
Experience supporting company growth into new markets
Strong experience planning and managing industry events
Knowledge of digital marketing tools, CRM systems, and social media platforms
Willingness to travel to branch locations as needed
Excellent verbal and written communication skills
Organizational skills and attention to detail
Strong background in marketing and branding
Experience creating content for social media, including photography, video production and editing, and copywriting
Experience with graphic design software like Canva or Adobe Creative Suite
Experience with web management software such as WordPress and HubSpot
Experience with SEO and Google Analytics
Demonstrated ability to create, implement, and monitor budgets
Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field

Travel Requirements:

Quarterly visits to company branches with overnight travel are expected
Attend customer, vendor, and company events as required in all locations
Occasional evening or weekend event work is expected.

CraneWorks

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