Marketing Manager - Tradeshow Events

Salary: up to £50,000

Essex

The Role

We’re looking for an experienced and driven Marketing Manager to take the lead on strategic marketing campaigns for a B2B exhibition.

This is a key role within a growing events portfolio — ideal for a results-focused marketer who thrives on combining creativity with commercial impact. You’ll shape and deliver campaigns that increase visitor attendance, exhibitor engagement, and sponsorship visibility, ensuring the event remains the most influential and successful in its field.

Key Responsibilities

Marketing Strategy & Delivery

Develop and implement a clear, results-driven marketing strategy for multiple event editions.
Identify and target key audience segments across the construction supply chain.
Keep a close eye on industry trends and competitor activity to maintain a leading market position.

Campaign Management

Plan and deliver fully integrated campaigns across digital, social, print, email, PR, and partnerships.
Oversee all creative output and content to maintain brand consistency and tone of voice.
Track, analyse, and report on campaign performance — focusing on visitor acquisition, engagement, and ROI.

Content & Communications

Create engaging, insight-led content that reinforces the event’s reputation for innovation and thought leadership.
Work with internal teams and external partners to produce promotional materials, newsletters, press releases, and video content.

Stakeholder & Partner Engagement

Build strong relationships with exhibitors, sponsors, associations, and media partners.
Support marketing initiatives that maximise sponsor and exhibitor exposure before, during, and after each event.

Leadership & Collaboration

Manage and inspire a small marketing team, encouraging creativity and accountability.
Collaborate closely with wider teams to share ideas, learnings, and best practices across the business.

About You

Experienced in B2B event marketing, ideally within exhibitions, trade shows, or conferences.
Confident developing and executing integrated marketing campaigns across multiple channels.
Strong understanding of audience acquisition, lead generation, and digital marketing.
Excellent communicator, comfortable working with senior stakeholders and partners.
Proficient with CRM systems, automation tools, and marketing analytics

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