Marketing & Content Manager

We are looking for a creative, commercially minded Marketing & Content Manager to take ownership of our digital presence, content and marketing activity. This is a varied, hands-on role for someone who can combine and create beautiful, engaging content with strong digital marketing knowledge. You'll play an important part in developing how our business and the brands we represent are presented across our website, social media, email, digital campaigns, print, events and through our SEO partner. You'll have the opportunity to bring your own ideas, create campaigns and content, and make a genuine contribution to the continued growth of the business.

Who we are

As a fourth-generation family jeweller, exceptional service, quality and attention to detail are at the heart of everything we do. For many years, we have worked to create and curate some of the finest jewellery, while providing the highly personal service expected from an independent family business. These values are shared by the international luxury houses we represent. We are one of a select number of independent family jewellers dedicated to representing Patek Philippe, alongside prestigious jewellery brands including Mikimoto, Roberto Coin and Hulchi Belluni.

The role

You will take responsibility for the day-to-day delivery and development of our marketing and content across multiple channels. You'll work closely with the wider business and the luxury brands we represent to ensure everything we produce is creative, commercially effective and consistently reflects the standards of those brands.

Key responsibilities will include:

• Managing and scheduling content across our website, social media, email marketing and other relevant channels.

• Creating engaging written and visual content, including social media, newsletters, blogs, website copy and press releases.

• Developing and implementing creative marketing campaigns and product launches.

• Managing the day-to-day content and presentation of the website, ensuring it remains accurate, engaging and commercially effective, including the ability to use Storyblok.

• Developing and implementing SEO strategy to improve organic visibility and website traffic, working effectively with our SEO partner where appropriate.

• Supporting and managing paid digital activity, including PPC/SEM where appropriate.

• Planning and executing campaign, catalogue and in-house photography/content shoots.

• Creating and editing photography, video and copy for digital and print.

• Developing social media strategy across platforms including Instagram, Facebook and TikTok.

• Maintaining a consistent brand identity and tone of voice across every customer touchpoint.

• Working within the individual brand guidelines and standards of Patek Philippe and the other luxury houses we represent.

• Using analytics and performance data to understand what is working, identify opportunities and continually improve marketing activity.

• Managing marketing budgets and ensuring activity delivers commercial value.

• Identifying new ideas, platforms and opportunities to strengthen the business's digital presence and reach.

• Creating, posting and managing paid social advertising through Meta Ads Manager.

About you

We're looking for someone who is both creative and commercially aware. You'll be comfortable coming up with ideas and creating content yourself, while also understanding the strategy and data behind successful digital marketing. You'll also be confident working independently, taking ownership of your priorities and progressing work effectively without needing close day-to-day supervision.

Ideally, you'll have:

• Around 3+ years' experience in digital marketing, content, brand or multichannel marketing.

• Experience within luxury, premium fashion, jewellery, watches, beauty or lifestyle would be advantageous, although it isn't essential.

• Strong content creation and copywriting skills with an excellent eye for detail.

• Experience developing and delivering social media strategies.

• A good understanding of SEO and paid search/PPC.

• Experience using Google Analytics and other digital reporting tools to inform marketing decisions.

• Experience creating or commissioning photography and video content.

• Working knowledge of Adobe Photoshop, Lightroom and/or InDesign, plus Canva Pro.

• Strong communication and interpersonal skills.

• The ability to manage multiple projects, deadlines and priorities.

• A strong understanding of brand consistency and the importance of protecting a luxury brand's identity.

• A proactive, hands-on attitude and willingness to contribute across the wider business.

Most importantly, we're looking for someone with ideas, enthusiasm and excellent judgement - someone who understands that successful luxury marketing isn't simply about producing more content, but producing the right content, beautifully and consistently.

Why join us?

This is an opportunity to become an important part of an established independent family business as it continues to grow. You'll work with exceptional products and internationally recognised luxury brands while having the freedom to bring ideas to the table and make a visible impact on the direction of our marketing.

J Franses and Son Limited

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