Due to growth, we are seeking a capable and motivated generalist Marketing Manager, with strong experience in digital marketing and event management, to support the ambitious growth plans of our Randd business.

This role has the potential to broaden out to support the broader Tax Division over time and will initially focus full time on Randd to support business growth from an R&D advisor to an integrated incentives partner, through a joined-up marketing and sales strategy and plans.

Role Overview

K3 Capital Group is seeking an experienced and hands-on B2B Marketing Manager to accelerate direct marketing activity. You will be responsible for developing and executing the marketing strategy across the full marketing mix.

The successful candidate will be one which thrives in a fast-moving environment and can demonstrate turning strong strategic thinking into measurable results. You’ll lead our marketing efforts across multiple online and offline channels, with a strong focus on meeting lead generation targets in order to drive organic growth.

Proven experience leveraging enterprise marketing CRM platforms, preferably Salesforce, to design, execute, and optimise data-driven campaigns, manage customer journeys, and align marketing activities with sales pipelines and revenue goals.

The ideal candidate will have a background in professional services, with experience in tax or accounting desirable. The candidate should demonstrate an ability to translate technical or specialist knowledge into compelling marketing content that drives engagement and growth.

The role:

Define & execute B2B marketing strategies to support the overall business objectives
Plan and execute the marketing strategy through engaging PR and marketing campaigns across various channels including email marketing, direct mail, social media, digital and thought leadership, including events.
Monitor and analyse campaign performance metrics, track ROI and provide regular reports to senior management.

Collaborate with the Group marketing team to leverage centralised specialist resources to produce engaging marketing campaigns

Stay updated on industry trends and best practices

Work closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth.

Desirable skills:

At least 5 years’ experience in a marketing management position within a B2B environment
Proven experience leveraging enterprise marketing CRM platforms, preferably Salesforce, to design, execute, and optimise data-driven campaigns, manage customer journeys, and align marketing activities with sales pipelines and revenue goals

The ideal candidate will have a strong background in professional services, with a familiarity in tax or accounting desirable, where a data driven approach has been a key initiative
Demonstrable ability to translate technical or specialist knowledge into compelling marketing content that drives engagement and growth
Proven experience working in a fast paced, professional services environment where initiative and proactivity is valued

Excellent communication and interpersonal skills and with experience of communicating to board level executives

Proficiency in a range of marketing tools and systems

Possess strong analytical, creative and problem-solving abilities

K3 Advisory Group

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