As Marketing Manager for Germany you will be responsible for leading and executing the marketing strategy in the market as part of the brand's European expansion. This role will drive brand awareness, consumer engagement, and commercial performance through fully integrated, shopper-led marketing programmes across retail, digital, social, influencer, and earned channels

Client Details

Fast growing beauty brand, with global presence.

Description

Develop and execute the annual marketing plan for Germany
Own local market insights, competitor analysis, and consumer behaviour understanding
Translate global campaigns into locally relevant strategies that reflect German retail dynamics.
Lead end-to-end execution of product launches, brand campaigns, and seasonal activity across ATL, BTL, and digital channels
Coordinate timelines, assets, and delivery across brand, social, influencer, PR, and retail touchpoints
Partner closely with Sales and Shopper Marketing to plan and deliver in-store activation, POS, promotions, and retail
Work closely with Social, Influencer, PR, eCommerce, and Supply Chain teams to ensure integrated execution
Track campaign performance, shopper effectiveness, and marketing KPIs across channels
Manage local marketing budgets and monitor ROI

Profile

Demonstrated experience in marketing roles within FMCG, beauty, or consumer brands
Proven experience managing a local market or country remit, ideally Germany
Strong experience working with large retail partners
Experience delivering shopper marketing and in-store activation alongside brand campaigns
Strong understanding of the German beauty, consumer, and retail landscape
Commercial mindset with strong planning, prioritisation, and budget management skills
Experience managing agencies and external partners

Job Offer

Competitive salary

Hybrid working

Opportunity to join a dynamic team, making impact during a time of expansion

Michael Page Marketing

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