We are seeking a Marketing Executive (Events & Campaigns) to support the execution of marketing activity across events, partner go-to-market (GTM) initiatives and integrated campaigns for the UK practice of a Global IT Services firm. This is a hands-on role with a strong focus on delivering high-quality events while supporting broader marketing efforts across digital channels, content and paid media.

You will work closely with marketing leadership, sales teams and partners to deliver activity that contributes directly to pipeline generation and business growth.

Prolifics helps organisations accelerate digital transformation through cloud, data, AI, integration and application modernisation services. We partner with leading technology providers to deliver high-impact solutions for enterprise clients. Our UK marketing team plays a key role in driving growth through partner-led go-to-market initiatives, targeted campaigns and high-impact events.

Key Responsibilities

Events & Onsite Delivery

Support end-to-end planning and execution of executive events, partner events, trade shows, webinars and conferences
Coordinate venues, suppliers, logistics, registrations and attendee communications
Provide onsite support including setup, branding, delegate management and speaker coordination
Ensure smooth delivery of events including issue resolution and stakeholder support
Support pre-event outreach and post-event follow-up to maximise engagement and pipeline impact

Campaign & Partner GTM Support

Execute partner go-to-market initiatives and practice-level campaigns
Support delivery across email, website, social media and paid channels
Assist with LinkedIn and Google Ads campaigns including copy, targeting and optimisation
Coordinate campaign execution with sales teams and offshore marketing colleagues
Support list management, segmentation and campaign tracking

Content & Digital Execution

Create and manage content for websites, blogs, landing pages, email campaigns and social media
Support website updates and CMS publishing
Coordinate development of collateral including case studies, presentations and brochures
Support thought leadership initiatives such as podcasts, video content and customer stories
Ensure content aligns with brand guidelines and campaign objectives

Marketing Operations & Reporting

Use HubSpot for campaign execution, reporting, contact management and tracking
Maintain campaign hygiene including lists, UTMs, forms and dashboards
Support targeting and prospecting using tools such as Cognism
Track and report on performance across campaigns, events and channels
Use AI tools responsibly to support research, content and campaign execution

Stakeholder Collaboration

Work closely with marketing leadership, sales teams, partners and offshore colleagues
Manage multiple priorities across events, campaigns and content delivery
Support broader UK marketing initiatives and ad hoc projects as required

Candidate Profile

Essential

2+ years’ experience in marketing, ideally within a B2B environment
Experience using CRM platforms (HubSpot strongly preferred)
Strong event coordination and organisational skills
Excellent written communication and copywriting ability
Experience supporting digital marketing campaigns across email, web and social
Experience with paid media platforms such as LinkedIn Campaign Manager or Google Ads
Strong attention to detail and a data-driven mindset

Desirable

Experience in IT services, SaaS or professional services
Exposure to executive events, roundtables or trade shows
Experience supporting content such as podcasts, video or thought leadership
Familiarity with GA4, Canva or Adobe Creative Suite
Experience with partner marketing or MDF-backed campaigns

Working Pattern

This role aligns to UK business hours, with flexibility required for event days and webinars. Hybrid working is supported, with a mix of office (3 days) and remote work between our offices in Farringdon and Borehamwood, to suit.

Benefits

Prolifics offers a competitive benefits package designed to support employee wellbeing and development. Benefits include:

Private healthcare
Pension scheme
Generous holiday allowance plus bank holidays
Hybrid working arrangements
Life assurance and income protection
Professional development and training opportunities

Prolifics Inc

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Marketing Executive (Events & Campaigns)