Marketing Lead - UK Launch

The Company

A Hong Kong-founded logistics and delivery platform, now in its 14th year and operating across Asia, Latin America, the Middle East and Europe. Grown entirely organically - no acquisitions - by sending small founding teams into new markets to build from scratch. Berlin and New York launched six months ago. London is next.

Despite the scale, the culture is founder-led and entrepreneurial - fast-moving, low-ego, and giving local markets real autonomy to adapt rather than replicate from HQ.

The Role

A pre-launch founding hire. You'll be one of the first senior people on the ground in the UK, building the marketing function from zero and shaping the go-to-market strategy ahead of launch. The platform is a two-sided marketplace - connecting businesses needing on-demand delivery with independent drivers - and your remit covers both sides: acquiring business customers and recruiting drivers, simultaneously, with a lean budget and no existing UK brand presence. You'll hire a team of three almost immediately.

Developing and executing the UK pre-launch marketing strategy across B2B customer acquisition and driver supply
Managing paid channel performance (Meta, Google Ads, programmatic) with a focus on CPL and CAC
Budget planning and channel allocation - making smart decisions with limited resource
Translating global frameworks into UK-specific strategy - competitive landscape, local buyer behaviour, relevant channels
Building and leading a team of three from scratch

What We're Looking For

Experience marketing a two-sided platform or marketplace - gig economy, on-demand delivery, logistics, or similar
Strong performance marketing background - paid social, Google Ads, CPL and CAC management across B2B and consumer/worker acquisition
Deep UK market knowledge - you know the competitive landscape, how SMEs in e-commerce, retail and F&B buy, and what channels work here
Budget management experience - you've made hard prioritisation calls with limited resource
Pre-launch or 0-to-1 experience - confident making strategic decisions without perfect information
Backgrounds from delivery platforms, ride-hail, food delivery, gig economy or on-demand marketplaces are particularly relevant

Why It's Worth Considering

The platform is proven across 20+ markets - this isn't a startup gamble, it's a calculated expansion with real infrastructure behind it. Genuine autonomy to shape how the brand enters and grows in one of the world's most competitive urban markets, with a global team that has done this before.

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