This role is to coordinate all marketing and e-commerce related activities for luxury fashion and accessories brand, Sabina Savage. This role covers communication channels within and outside of the business, ensuring that brand messaging is consistent and exciting to help drive sales and brand awareness. Candidate must be fluent in Shopify and all relevant social media channels. The role is based in Hackney, East London.

CORE RESPONSABILITIES:

Digital Marketing:

Development and implementation of digital marketing strategies to drive brand awareness, engagement, and conversions.
Collaborate closely with the senior team to develop clear briefs, goals and budgets for ad campaigns, working collaboratively across teams to ensure that our direct marketing activity is aligned with key business goals and our trading calendar.
Oversight and monitoring of all paid channels and budgets - Meta, Google and any new channels - including implementation of new campaigns and coordinating with agency/freelancer teams where necessary.
Design and implement regular newsletters (Omnisend) to our subscribed customer base in line with the wider marketing strategy, ensuring that the tone of voice is followed through all communication channels.

Social Channels:

Creating a social media strategy to align with the wider marketing and growth strategy.
Forward planning and scheduling all social posting to present to senior management (Instagram, Facebook, Pinterest, YouTube, LinkedIn etc) at regular intervals.
Implement all in-built shopping functionalities across socials (Meta, Pinterest, YouTube etc).
Engaging warmly and professionally with the community on social platforms where required, connecting the customer service team when messaging about order and product queries.
Weekly/monthly reporting on insights and analytics of social performance
Developing forecast assumptions linking social campaigns to web metrics.

Website:

Manage and implement upload of all new product into Shopify website seasonally, ensuring accuracy across all product listings, collections, variants and inventory.
Manage and regularly update website content in line with seasonal marketing calendar and new collection/product launches. This includes product uploads, product descriptions, blog posts, landing pages and more, ensuring accuracy, relevance, and SEO optimisation.
Constantly monitor website metrics to identify ways to improve the user journey, website rankings, keyword performance, and organic traffic.

Content Support:

Support senior team where required with organising content and campaign shoots, managing a budget and negotiating rates with all parties involved.
Oversee the execution of content creation ensuring that sufficient content is being produced and all shoots are maximised to their full potential.
Work with internal teams to create a content plan per season, making sure key product is hero-ed and captured.
Coordination and creation of seasonal and campaign marketing folders/toolkits as required, adapting bespoke versions for external partners.
Brainstorming, pitching and implementing ideas for new and fresh content and marketing.

General:

To manage the communications calendar throughout the year.
Respond to customer queries my phone and email.
Assisting with Marketing copy and asset folders across all departments including wholesale.
Maintaining the brand tone of voice for copywriting across all channel captions.
Be engaged in industry trends and activity. Conduct research and gather information to support the development of the brand's marketing strategies, staying up to date with industry trends and best practices across marketing and communications.

EXPERIENCE REQUIRED:

3+ years’ experience in Digital/Social Marketing within luxury fashion.
Extensive experience using Shopify.
Ability to analyse data and convert insight into actions.
Proficient across Microsoft Office
Bachelor’s degree or higher in marketing, communications or a related field.
Excellent organisational, efficiency and time management skills
Excellent communication skills and attention to detail.
The ability to work with tight deadlines.
The ability to build and nurture relationships with key contacts both internally and externally.
SEO experience
Eagerness to learn and ambition to grow within a fast-growing business.
Knowledge of the global luxury market (particularly UK & US) and an understanding of consumer behaviour
A strategic and creative thinker, with the ability to generate new ideas.

Bonus Experience:

Photo and video editing skills, i.e. resizing and adding logos and text
Experience using Google Ads and Meta/Facebook Ads Manager
Experience using photo and video editing software, including Adobe Photoshop/InDesign

BENEFITS:

23 days holiday + bank holidays + your birthday off
Generous seasonal employee allowance and early access to sample sales
Collaborative and supportive work environment
The chance to work within an exciting, fast-growing business
Company pension scheme

Although these will be your main responsibilities, the nature of working in an exciting and growing brand means that you will be exposed to many other aspects of the business, with a willingness to chip in required.

Salary: £30,000 Pro Rata

Please email CV and Cover Letter to careers@sabinasavage.com

Deadline 24.05.24

Sabina Savage

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LUXURY MARKETING AND E-COMMERCE COORDINATOR