About The Role
Team – Adviser and Employer Distribution
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:

B2B Marketing Delivery
Stakeholder Collaboration
Compelling Content Creation

What this role is all about:
At Vitality, health and people come first. If you enjoy a fast-paced, collaborative environment and bring a positive, easy-going mindset, this is your chance to make an impact. As a Marketing Executive, you’ll engage our adviser community and bring our Shared Value model to life. You’ll deliver clear, compelling marketing around the Vitality Programme, working closely with sales, product, compliance and partner brands to drive adviser engagement, retention and sustainable growth.
Key Actions

Partner with product and technical marketing teams to deliver Vitality Programme-led pre-sales materials across the intermediary sales journey, tailored to adviser and audience needs

Coordinate marketing campaigns end to end, from briefing to delivery, stakeholder alignment and post-campaign evaluation, ensuring activity is on time and on brand

Create and manage Vitality Programme financial promotions, ensuring FCA compliance, brand and tone-of-voice alignment, and content that is clear, fair and not misleading, securing approval through internal compliance processes

Write, manage and continuously improve Vitality Programme content across internal and external channels, ensuring clarity, consistency and engagement

Own and deliver the adviser email communications programme, creating content that supports advisers to understand, position and promote the Vitality Programme

Track and measure Vitality Programme marketing performance, using data and insight to demonstrate ROI and inform optimisation

Build strong internal and external stakeholder relationships to ensure alignment, engagement and access to relevant campaign- and product-led pre-sales toolkits

Share responsibility for marketing and literature requests, ensuring Vitality Programme materials are maintained, fulfilled efficiently and kept up to date

What do you need to thrive?

2+ years’ marketing experience, ideally in financial services; degree-level education preferred (marketing or CIM)
Experience delivering marketing in fast-paced, target-driven environments with multiple stakeholders
Proven ability to create clear, on-brand B2B and pre-sales content across sales aids, webpages and emails
Strong writing, presentation and analytical skills, able to simplify complex information and apply insight
A collaborative, self-motivated team player with a positive, adaptable, results-driven mindset aligned to Vitality’s values
Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, SharePoint); Adobe Workfront desirable

So, what’s in it for you?

Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been
Create an environment that embraces you as you are and enables you to be your best self
Give you flexibility on how, where and when you work
Help you advance your career by playing you to your strengths
Give you a voice to help our business grow and make Vitality a great place to be
Give you the space to try, fail and learn
Provide a healthy balance of challenge and support
Recognise and reward you with a competitive salary and amazing benefits
Be there for you when you need us
Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About The Company
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.

Vitality

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