As the Marketing Manager Commercial Products (COM) for Europe, you partner mainly with the operational Business Unit COM in European countries (mainly UK) to adopt and/or establish marketing strategies to achieve the regional business goals. Acting as the market's counterpart of the Divisional Marketing BPs you ensure marketing activities are aligned with the divisional topics/strategy and tailored to the regional needs and priorities. You actively participate in global meetings to identify potential synergies and support to leverage cross-regional efficiencies within the team. Depending on the localisation level of solutions you adopt, adjust or develop and execute Marketing Plans that are tailored to the needs of the region or local business together with the Marketing Hub specialists, brand, business and sales. This role requires strategic thinking, strong stakeholder management skills to navigate the matrix environment, and a mindset focused on marketing excellence by developing effective, target-oriented solutions.
Main responsibilities incl. deliverables
- Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Offer comprehensive advice on all marketing activities, develop and implement strategic marketing plans tailored to the regional business needs.
- Market insights: You leverage market data, customer insights, and competitive intelligence to provide regional insights for the regional product marketing strategies, positioning, messaging, and go-to-market plans. You actively provide regional (customer) insights to be included into the global marketing strategy.
- Content Strategy: Based on a value proposition and depending on the localisation level of a service, you adopt, adjust or develop a marketing, communication and content strategy for the target market(s), including buyer personas. For that you are aligned with the Divisional and other regional BPs.
- Market Activation: Depending on the localisation level of a service you adopt, adjust or design regional marketing campaigns and collaboratively ensure the execution with the Marketing Hub specialists.
- Performance Monitoring and Analysis: Ensure that all regional campaigns are results-driven and lead to measurable business impact. Collaboratively track and analyse your marketing KPIs and regularly report on the effectiveness of the marketing campaigns, programs, and initiatives and ensure optimisation. Collect and leverage customer feedback to continuously enhance marketing efforts and ensure that the approach is responsive to customers’ needs and preferences in the regions.
- Cross-functional Collaboration: Collaborate and work closely with internal Marketing Hub teams, business, sales and other functions to ensure cohesive and effective marketing efforts. Work closely together with the other BPs globally to identify synergies and cross-regional efficiencies.
Qualifications
- Degree, or equivalent, in marketing, business administration, communication or a comparable field of study
- Professional experience in strategic marketing, preferably in a B2B environment or agency work.
- Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.
- Knowledge of digital marketing principles, technologies, and analytics.
- Proven ability to work in an international business environment
- Strong ability to manage stakeholders demands.
- Business fluent written and verbal communication skills in English.
- Structured and solution-oriented approach to work with high-quality standards.
- Candidate must be confident, resourceful, self-motivated, team-oriented, flexible, adaptable and possess a high level of initiative.
Further Information
TÜV SÜD in the UK offers a competitive salary and benefits package that includes a minimum of 33 days holiday entitlement (for full-time employees, including public holidays), a contributory Group Personal Pension Plan and a non-contributory Group Life Assurance Scheme. We also offer various Salary Exchange/Sacrifice schemes (buying/selling holiday, cycle to work scheme, pensions), incentive schemes and comprehensive wellbeing support (Employee Assistance Programme, Dental Scheme and Occupational Health services). Dependent on their role, employees may also be eligible for hybrid/permanent home-working, a Company Car/Car Allowance and Private Medical Insurance.
