We’re working in partnership with a fast-growing, highly respected events and media business to recruit a Marketing Manager for one of its flagship built environment exhibitions.

This is a rare opportunity to take full ownership of the marketing strategy for a leading construction industry event within the UK and international exhibitions calendar. You’ll shape and deliver the marketing approach for a major B2B trade show, driving exhibitor engagement and visitor registration in a highly competitive market.

If you thrive in a fast-paced, commercially driven environment and want real ownership and visibility, this role offers both impact and progression.

The Role

As Marketing Manager, you’ll lead the end-to-end delivery of marketing campaigns for a major construction industry exhibition, working closely with commercial, content, and senior leadership teams.

You’ll be responsible for driving both visitor attendance and exhibitor engagement, ensuring continued growth and strong positioning within the built environment sector.

Key Responsibilities:

Strategy & Campaign Delivery

Own and deliver the marketing strategy aligned to commercial objectives
Build and execute multi-channel campaigns across the full event cycle
Define messaging, positioning, and audience targeting within the construction sector

Visitor Marketing & Growth

Drive high-quality visitor registrations across contractors, developers, architects, engineers, and suppliers
Manage the end-to-end visitor journey from acquisition to attendance

Exhibitor Marketing Support

Partner with the commercial team to support exhibitor sales and retention
Deliver campaigns, assets, and exhibitor marketing toolkits to maximise ROI

Digital, CRM & Performance

Manage performance across email, paid media, web, and organic channels
Build and optimise CRM journeys and segmentation
Report on key KPIs including registrations, CPL, conversion rates, and revenue impact

Content, Brand & Partnerships

Deliver content-led campaigns to build awareness within the construction sector
Work with industry partners and associations to strengthen reach and credibility
Ensure consistent messaging across all channels

About You

Experience in B2B marketing, ideally within events, exhibitions, or media
Strong track record of delivering lead generation or registration campaigns
Commercially minded with clear understanding of pipeline and conversion
Strong communicator with solid copywriting ability
Comfortable managing multiple campaigns in a fast-paced environment

Desirable

Exposure to construction, infrastructure, or built environment sectors
Experience with large-scale trade exhibitions
CRM and marketing automation experience
Agency management experience

What’s in it for you?

Ownership of a flagship construction industry exhibition
High visibility role within a leading events business
Direct impact on commercial performance and event growth
Strong progression opportunities within a growing portfolio

To Apply

Contact David or Adam at Greys Specialist Recruitment

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Marketing Manager

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