AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.
Short Courses Recruitment Advisor x2
📍 Location: London
📄 Contract Type: Full-time (1FTE)
💰 Salary: Up to £28,713 pro rata (depending on experience)
📅 Closing Date: Sunday, 24th May 2026
About the Role
As a Short Courses Recruitment Advisor for AD Education UK (ICMP & SAE UK), this role is responsible for implementing a variety of recruitment and sales strategies aimed at attracting, engaging, and converting leads into enrolled students for our Short Courses portfolio both in person and online. This dynamic role requires a proactive, results-driven, and data-focused approach, with a strong commitment to meeting and exceeding revenue and recruitment goals. Serving as the primary point of contact for prospective short course students, you will organise and deliver engaging recruitment and event activities, manage promotional periods, and execute upsell and bundle promotions to encourage enrollment into additional short courses. Collaboration with the Admissions, Marketing, and Academic teams is essential. You will handle enquiries, guide applicants through the process, extend offers, advise on financial and Visa compliance processes to ensure a smooth onboarding experience. Providing accurate information about courses, enrollment procedures, finances, and the overall student experience is crucial. As directed this role will support where necessary the operational delivery of short courses, ensuring that each course is accurately listed on the website and that room bookings are finalised at each campus to facilitate a seamless student experience.
Your dedication to achieving institution-wide objectives and course-specific targets will play a vital role in shaping our students' futures, and the success of our short course offerings across the AD Education UK group.
We're looking for someone who can provide accurate and comprehensive information about our courses, enrolment procedures, finances, and the overall student experience as well as able to travel across UK when necessary. Your attention to detail will be crucial in supporting the operational delivery of short courses, ensuring accurate website listings and finalizing room bookings across our campuses.
If you're ready to make a significant impact on students' futures and contribute to the growth of AD Education UK's short course offerings, we want to hear from you. Join our team and help shape the next generation of creative professionals in the music and audio industries.
PRINCIPAL RESPONSIBILITIES
Sales and Leads Management
- Acting as a first point of contact for applicants and enquirers considering studying a short course program.
- Serve as the primary contact for short course applicants, handling inquiries via phone, email, and in-person during core business hours in accordance with SLA agreements.
- Engage in one-on-one calls with prospective students to address course-related questions.
- Maintain an organise recruitment database for reference and generate regular recruitment reports, including conversion rates and lead quantity metrics.
- Oversee the Customer Relationship Management (Salesforce) CRM system, ensuring accuracy and implementing best practices for lead organisation and reporting.
- Welcome applicants at taster sessions, auditions, maintain accurate records, and explore further educational opportunities with short course students.
- To send registration and payment details to all hot leads and follow them through to the Revenue Tracker so that Enrolment is swift and easy for our Admin staff.
- Provide expert guidance on recruitment and onboarding processes and contribute to setting realistic revenue and recruitment targets for Industry Short Courses.
- Outline and implement and employ comprehensive 'Lead Nurturing' processes for all short courses.
- Maintain and update lead and revenue tracking systems to support weekly reporting for Short Courses. This role involves monitoring cancellation rates, providing monthly portfolio reports, and analyzing the volume of leads versus sales to assess conversion rates.
- Provide expert advice on all processes relating to student recruitment and onboarding, adhering to internal policies relating to financial and Visa Compliance.
- Actively promote and upsell all Short Courses.
- Accurately maintaining all records for all applicants and following operational procedures, maintaining accurate contact and interaction records.
Recruitment & Operations
- As directed by the Short Courses Manager deliver the 'Lead Nurturing' process and continually feedback around ways to improve the workflows
- Provide oversight and regular reports on all recruitment activities; including metrics on conversion rates and target lead quantity.
- As directed by the Short Courses Manager sell-in appropriate course bundles, progressional pathways, and promotions.
- As per the agreed recruitment events schedule organise, host and deliver regular 'Recruitment Events' both online and in person for all courses to enhance conversion rates.
- Deliver & identify key areas for improvement in recruitment and sales processes and implement effective solutions to increase conversion rates.
- As directed by the Short Courses Manager establish and cultivate relationships with partner schools and relevant businesses to recruit students onto Industry and Avid courses.
- Supporting the Short Courses Manager and the Marketing team to develop recruitment and sales assets that facilitate conversions and enhance the student onboarding experience.
- Support the Short Courses Manager advising on achievable revenue and recruitment targets for Industry and Avid Short Courses.
- As directed support where necessary the operational delivery of short courses, ensuring that each course is accurately listed on the website and that room bookings are finalised at each campus to facilitate a seamless student experience.
- Assist and support the account management and operational delivery of the Avid Pro Tools portfolio, and other industry and commercial relationships as required
Admissions
- Sending course offers to applicants within the agreed timeframes.
- Ensuring applicants have the necessary fee and payment information.
- Emailing pdf version on the course specific acceptance brochure as well as sending hardcopies.
- Communicating with applicants that have not replied to course offers to encourage them to accept.
- Follow policy and procedure as set out by the Admissions & Recruitment Director in relation to VISA.
- Assisting with the training and mentoring of new and junior colleagues in the team.
- Work with the Visa Compliance Manager to ensure student-route visa procedures are adhered to for incoming students.
- Ensure that applicants, enquirers and supporters have a high-quality experience when engaging with the admissions process.
- Support the wider marketing and recruitment function by attending open days and events where required.
- Assist with the conversion of applicants to students by maintaining strong relationships with potential students throughout their applicant journey.
- Support the short courses manager in the management of financial processes and customer purchases including the prompt processing of refunds.
- As directed by the Short Courses Manager escalate and solve customer complaints within the agreed SLA timeframes, keeping a log for monthly reporting and improvements.
- Ensure compliance with data protection legislation and GDPR regulations in handling personal data
- Support the delivery of the Avid Learning Partnership (ALP) covering the full range of Pro Tools courses
Other duties
- Reporting to the Head of Student Services on any emergent SEND, Health & Wellbeing and Health and Safety with respect to students
- Any other duties appropriate to the role, as designated by the Dean, Marketing Director and Short Courses Manager
- Participating in relevant internal and external training as directed by the business.
Job Description here
Note: AD Education UK is an equal opportunities employer and is committed to safeguarding and promoting the welfare of the young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS check
To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background.
Employee Assistance Programme
Auto-Enrolment Pension Scheme with Royal London Pension
Cycle to Work Scheme
Enhanced Maternity and Adoption Pay
Enhanced Paternity Pay
Occupational Sick Pay
Healthcare Cash Plan
Employee Assistance Programme (Legal & General)
Group Income Protection (Legal & General)
Life Assurance (Legal & General)
Season Ticket Loans
Ride to Work Scheme
Staff Discounts – Short Courses 2025-2026
50% off ICMP courses
