Key responsibilities for Marketing Manager
- Develop and deliver the overall marketing strategy across both estate agency brands, supporting sales, lettings, property management and wider business objectives.
- Plan and manage integrated marketing campaigns focused on brand awareness, lead generation, market appraisals and new business opportunities.
- Work closely with branch teams to identify local marketing opportunities and provide proactive marketing support to drive instructions and enquiries.
- Develop marketing initiatives that strengthen each brand’s presence within its local community, identifying opportunities for local partnerships, sponsorships, events and other community-focused activity.
- Ensure marketing consistently communicates the personality and values of each brand, reinforcing our reputation for local knowledge, approachability and excellent customer service.
- Manage the brands’ digital presence, including websites, social media channels, email marketing and online campaigns.
- Create and manage engaging social media content across multiple platforms, including graphics, copy, photography and video.
- Produce and edit video content for property marketing, social media, recruitment and wider brand campaigns.
- Write and edit compelling marketing copy including website content, blogs, property-related campaigns, newsletters, email communications, brochures and advertising.
- Oversee the creation of printed and digital marketing collateral, including brochures, leaflets, direct mail, posters, branch materials, presentations and advertising.
- Protect and develop the identity of both brands, ensuring consistency in tone of voice, visual presentation and customer experience.
- Coordinate property marketing initiatives and campaigns, working with branch teams to maximise exposure and generate buyer, seller, landlord and tenant engagement.
- Manage customer review activity and reputation marketing, helping teams maximise positive customer feedback and ensure the customer experience is reflected authentically across marketing channels.
- Support recruitment marketing and internal communications when required.
- Manage relationships with external suppliers, agencies, printers, photographers and other marketing partners.
- Monitor campaign performance, digital engagement and lead generation, using insight and data to continually improve marketing effectiveness.
- Manage marketing budgets and ensure activity delivers strong commercial value.
- Keep abreast of marketing trends, competitor activity, developments within the property sector and opportunities to strengthen both brands within their local markets.
About you
You will be an experienced marketing manager professional who is equally comfortable developing a campaign strategy, writing a piece of copy, creating a social post or briefing an external supplier.
You will ideally have:
- Significant experience in a broad marketing role, ideally at Marketing Manager or Senior Marketing Manager level.
- Experience managing multiple brands, locations or business areas would be advantageous.
- Strong digital marketing and social media experience.
- Excellent copywriting, proofreading and communication skills.
- Strong creative judgement and an eye for design and brand consistency.
- Experience creating marketing collateral using platforms such as Canva and/or Adobe Creative Suite.
- A good understanding of websites, email marketing, SEO and digital lead generation.
- Strong organisational and project-management skills, with the ability to manage numerous campaigns and priorities simultaneously.
- A proactive, commercially focused approach and the confidence to bring forward new ideas.
- An instinctive understanding of brand reputation and the importance of building genuine relationships with customers and local communities.
- The ability to work collaboratively with people at all levels of the business.
- An understanding of estate agency or the property sector would be beneficial, although not essential.
The role - Marketing Manager
This is a varied Marketing Manager position for someone who enjoys having real ownership of marketing rather than working within one narrow specialism.
The successful candidate will play a key role in shaping how both brands are presented and perceived - by our customers, prospective customers and the communities in which we operate.
Commercial performance will naturally be an important part of the role, with marketing helping to create valuation opportunities, win new instructions and support business growth. Equally important, however, is ensuring that both brands remain recognisable, trusted and connected locally, with marketing that reflects their individual personalities, their commitment to customer service and their longstanding place within their communities.
If you're interested in learning more about this exciting role, please apply here and send your cv for consideration.
