Marketing Director
Location: Liverpool / Hybrid
Salary: £90,000 + £5,000 car allowance
Job Type: Permanent
Hours: Full-time
We are working with a leading operator within the Purpose-Built Student Accommodation sector to recruit an experienced Marketing Director. This is a senior leadership role responsible for driving occupancy, brand performance and commercial success across a large, multi-site portfolio.
This position offers the opportunity to shape marketing strategy at scale, working closely with senior stakeholders while leading a high-performing team.
The role
• Develop and deliver the overall marketing strategy aligned to business and portfolio objectives
• Drive occupancy through effective acquisition and retention campaigns
• Lead marketing activity across a large, multi-site national portfolio
• Balance brand consistency with local market and asset-level requirements
• Build and manage key stakeholder relationships, presenting strategy and performance updates
• Lead, inspire and develop a multi-disciplinary marketing team
• Oversee digital channels including CRM, paid media, SEO and marketing automation
• Use data and analytics to inform decision-making and improve performance
• Maintain brand standards across all customer touchpoints
• Manage the marketing budget with a focus on ROI and commercial outcomes
About you
• Proven senior marketing leadership experience within PBSA or a related sector
• Strong track record of driving occupancy and commercial performance
• Experience managing multi-site or portfolio marketing strategies
• Confident engaging and influencing senior stakeholders
• Strong understanding of digital marketing and data-led decision making
• Excellent leadership, communication and organisational skills
• Commercially focused and comfortable managing multiple priorities
If you are a strategic marketing leader looking to make a real impact within a fast-paced, growing sector, we would love to hear from you.
