Role Overview
We are looking for a commercially minded, hands-on Marketing Manager to lead the strategy and execution across our portfolio of licensed furniture brands.
The Branded Furniture Company is the UK's leading specialist in branded upholstery, holding licences for brands including Orla Kiely, English Heritage, Grand Designs, Amanda Holden, Vogue Williams and Graham & Brown, with exciting new partnerships planned for 2027.
Working closely with our Sales & Marketing Director, Creative Director and Product Director, you'll bring each brand to life through product launches, retailer marketing, digital content and trade activity. You'll work directly with leading furniture retailers and our brand partners to maximise commercial success while protecting each brand's identity.
As part of a small, ambitious team, you'll have real ownership and the opportunity to make a significant impact.
Key Responsibilities
Brand Strategy
- Develop and implement annual marketing strategies for each licensed furniture brand, including annual promotional, and content calendars that support retail partners.
- Ensure every collection has a clear positioning, customer proposition and communication strategy.
- Maintain consistency with each licensor's brand guidelines and approvals process and become the guardian of these guidelines across our retail partner’s platforms.
Retailer Marketing
- Develop marketing campaigns that help retailers successfully launch and promote our collections.
- Produce & maintain retailer marketing toolkits including; POS materials, Digital assets, Social media content, Store graphics, Product launch packs
- Work directly with retailers to tailor marketing support where appropriate.
- Work directly with retailers to optimise their online product presentation.
- Create and issue out email marketing via our Hubspot CRM to keep retailers aware of product updates, lead times, discontinuations and promotional campaigns.
- Maintain and develop our consumer facing websites designed to support the retailer sell.
- Maintain and develop the 'thebrandedfurnitureco' website and retailer portal area.
Product Launches
- Develop compelling product stories and key selling messages.
- Ensure launches are supported with photography, video, CGI and supporting collateral, working alongside the Creative Director and Product Director.
- Organise and attend trade shows.
Sales Support
- Create tools that make selling easier for retail partners and internal sales team, for example;
- Selling guides
- Product brochures
- Training presentations
Brand Licensor Relationships
- Build strong working relationships with our licensed brand partners.
- Manage approval processes efficiently.
- Present marketing plans and campaign ideas to licensors.
- Identify collaborative marketing opportunities with brand partners.
Product & Budget Management
- Manage multiple marketing projects simultaneously.
- Coordinate external agencies, photographers, designers and printers.
- Manage marketing budgets effectively.
Branded Furniture Co Specific Marketing
- Ownership of The Branded Furniture Co website & social media handles
- Develop a strategy to maintain our presence as a market leader in the industry, including annual award submissions, semi-regular press releases and digital content.
Skills & Experience
Essential
- Previous experience in a Marketing Manager role.
- Experience developing marketing strategies from concept through execution.
- Excellent project management skills.
- Strong copywriting and communication skills.
- Strong stakeholder management skills.
- Excellent presentation skills
- Comfortable with managing website admin panels and CRM.
- Comfortable using creative tools such as Adobe Suite & Canva.
- High attention to detail.
- Experience managing digital marketing channels and website content.
- Strong budget management and reporting skills.
- Ability to analyse campaign effectiveness and ROI.
- Ability to work independently and manage multiple priorities.
Desirable
- Experience within furniture, interiors, homewares or consumer lifestyle brands.
- Experience working with licensed brands.
- Experience supporting retail partners or wholesale businesses.
- Photography, video or content production experience.
- Knowledge of digital marketing
Key Performance Indicators (KPI's)
Success in the role will be measured by:
- Successful execution of annual brand marketing plans
- Retailer engagement with marketing initiatives
- On-time delivery of product launches
- Growth in sales supported by marketing activity
- Quality and effectiveness of sales support materials
- Retailer satisfaction with marketing support
- Brand compliance across all communications
- Marketing campaign performance and ROI
- Delivery of projects within budget
Why Join Us?
This is an opportunity to shape the marketing of some of the UK's most recognisable lifestyle and celebrity furniture collections. You'll work with iconic brands, collaborate closely with major furniture retailers, and play a pivotal role in driving commercial success through innovative marketing and outstanding retail support.
You'll have the opportunity to influence everything from brand strategy and product launches to in-store experiences and digital campaigns, helping consumers connect with beautifully designed furniture through compelling storytelling and effective retail marketing.
- Pension scheme
- 22 days holiday plus bank holidays
- Employee Assistance Programme
- Staff discount scheme
- Free onsite parking
- Opportunity to work with leading lifestyle and celebrity furniture brands
